Underwear is a rarely seen yet vital part of the fashion world. Undergarments may not only protect the body from outer clothing, but also play a key role in how we view our body and our sense of sex appeal. Because underwear is closely linked to human sexuality, there are many gendered conceptions of what is the “right” underwear to put on. Historically, male underwear was primarily used for protection and warmth, while female underwear was used to mold the body and attract attention. Women, in general, have been expected to don underwear that is frilly, lacy, and sometimes even transparent in order to achieve a “feminine” appearance.

The standard bikini, thong, and even high-cut brief are designed to accentuate a female’s curvature. In contrast, men have not been expected to wear any certain type of material and have been encouraged to wear plain square-cut boxers and briefs that mask curves and straighten the male form. The effect each category of underwear has on the shape of the body has perpetuated the idea that there is a right and wrong way for a man and a woman to look.

In the last decade, however, an underwear revolution began: Bikinis, thongs, and other varieties of sexy underwear for men are becoming increasingly popular. In contrast, boxers and full coverage briefs for women are making appearances in stores and catalogues nationwide. The results of these new enterprises in underwear technology are a curvier, sexier man and a vertically streamlined, more comfortable woman.

Suggested Reading:
“Underwear exposed: Guys” by Jonah Gold
http://www.sccs.swarthmore.edu/org/phoenix/2000/2000-10-12/living/10233.html

“Whether it’s boxers or briefs skivvies are wedged in fashion” by Desmond Devoy. http://www.etcetera.humberc.on.ca/week14/articles/special3.html